How much revenue did you generate for Facebook since last year? That depends on where you live.
Facebook announced on Jan. 27 that its revenue reached almost $18 billion last year, representing more than 40% growth over 2014. It also made almost $4 billion in profit last year, as its user base grew to 1.6 billion monthly active users.
Worldwide, the average Facebook user generated almost $12 in revenue for the company last year—mostly from advertising. But it was dramatically higher in the US and Canada, where the ad market is most lucrative, than other regions.
Overall, Facebook’s average revenue per user continues to grow. It almost doubled from 2013 to 2015 as the company continued to get better at generating ad revenue on mobile devices.
The company is mostly getting better at generating revenue in its richest markets, though. In 2015, Facebook made almost $13 more per user in the US and Canada than it did in 2014. But it only extracted another $0.51 per user—about 15%—in the non-Europe, non-Asia-Pacific “Rest of World” region. That’s slower growth than the year before.
We calculated Facebook’s annual average revenue per user by adding up its published quarterly figures over the course of the year. This isn’t a perfect methodology, but it’s the one Facebook uses in its annual reports filed with the US Securities and Exchange Commission.
The Top 20 Valuable Facebook Statistics – Updated July 2016
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. Download our Valuable Facebook Statistics
- Worldwide, there are over 1.71 billion monthly active Facebook users (Facebook MAUs) which is a 15 percent increase year over year. (Source: Facebook as of 7/27/16) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
- 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source: Facebook)
- 1.13 billion people log onto Facebook daily active users (Facebook DAU) for June 2016, which represents a 17% increase year over year (Source: Facebook as 7/27/16) The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
- There are 1.57 billion mobile active users (Mobile Facebook MAU) for June 2016 (Source: Facebook as of 7/27/16) an increase of 20 percent year-over-year. There are 1.03 billion Mobile Daily Active Users (Facebook DAU) for June 2016 which is an increase of 22% year-over-year.
- On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)
- In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal) The Takeaway: This isn’t just a U.S. phenomenon – a worldwide market is available via Facebook.
- Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer 2012) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.
- Five new profiles are created every second. (Source: ALLFacebook 2012) The Implication: Your potential audience on Facebook is growing exponentially.
- Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males). This is stat is one that you really have to think about because it’s comparing the percentage of all females against the percentage of all males who are on Facebook. Sorry for the confusion. To dig a little deeper take a look at this study which does a much better job at explaining the nuances – Source: Brandwatch – http://ift.tt/1jciUSj) The Takeaway: Since this isn’t a large statistical difference, you should be able to effectively reach both genders on Facebook.
- Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source: Forbes). Go figure. How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. This statistic may be a factor when you are planning social communication scheduling. (Also consider that Facebook has a global audience, so you may want to plan around the time zone of your key market.)
- On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog) The Implication: Again, use this information to determine when to post in order to optimize your social media marketing efforts.
- There are 83 million fake profiles. (Source: CNN) The Takeaway: Nothing is perfect, so always remain thoughtful and strategic in your efforts. Also, fake or not, these are still potential consumers. There are various reasons for fake profiles, including professionals doing testing and research, and people who want to segment their Facebook use more than is possible with one account.
- Photo uploads total 300 million per day. (Source: Gizmodo) The Implication: Again, this is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so target your efforts strategically.
- Average time spent per Facebook visit is 20 minutes. (Source: Infodocket) What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
- Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.
- 4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
- 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny) What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.
- One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012) How this helps you: This is a huge market on the web; if you use social media marketing efforts on Facebook well, you could have huge returns to show for it.
- 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012 The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.
- 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook). Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.
Thought to take with you: At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined. (Source: CNBC) Facebook continues to reign in popularity over other social media channels.
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Title : The Top 20 Valuable Facebook Statistics – Updated July 2016
Description : How much revenue did you generate for Facebook since last year? That depends on where you live. Facebook announced on Jan. 27 that it...